I lead product organisations from vision to execution, unifying product strategy and design excellence under one executive mandate that connects every decision to a business outcome.
Most leaders arrive from a single domain. I bring a convergence of product thinking, design craft, engineering depth, and doctoral-level business strategy earned across 15+ years and three continents.
Led product strategy and cross-functional teams across platforms serving millions. Owned roadmaps, OKRs, and the full product lifecycle across B2B SaaS, Web3, and AI. I don't just ship features. I build and lead the teams that define what the product needs to become.
Led and scaled design teams across platforms serving millions, building design systems from scratch and directing visual identity, UX strategy, and interaction standards end to end. I hire for excellence, grow the discipline, and define what great looks like at every level of the org.
Started my early career as a full-stack developer. Hands-on experience across front-end, back-end, and AI-integrated systems. I have led and collaborated with engineering teams across multiple organizations and industries. MSc in Computer Science with HCI specialization.
Shaped business strategy and led organizational growth at the C-level, delivering performance outcomes across multiple industries and global markets. With a Doctorate in Business Administration focused on entrepreneurship, I connect strategy to execution at every level.
Inside the product strategy, brand identity, and interface decisions that turned fragmented platform research into a guided conversational experience with fully auditable recommendations.
The end-to-end product definition and prototype journey that removed batch processing and reversed the dominant screen layout used across the entire AR market.
A strategic initiative that identified the EOA onboarding sequence as the real barrier and rearchitected the entire activation path around account abstraction.
How product intervention at sprint planning caught a forced re-registration requirement and reframed the entire auth upgrade inside the existing login flow.
How task decomposition, brand system, and gamified incentives were applied from the ground up to transform a purely transactional process into a guided, user-centered experience.
Selected work across AI tools, Web3, fintech, consumer products and games, from concept to launch.
A career built across design, product, and engineering, scaled to executive leadership on three continents.
If you're building something where AI, product, and design need to drive real business outcomes, let's talk.
